Taking the human out of the loop:
A chain is only as strong as its weakest link, lets face it in a fast moving economy and dog -eat -dog world .. the weakest link to any enterprise is its workforce. Humans are good decission makes, only if they have the will and interest to make an optimal decission and considering that they cannot make decessions 24x7, wouldnt it be better for an Enterprise to hand that job to a machine ? Evolution ! in the way that the enterprise works, the enterprise now can be a 24x7 money making, decession conscious entity that can work optimally. The system doesnt require sleep, it doesnt have to be out of the office .. doenst have to do the laundry ;) and it doesnt require a raise in the pay cheque :D.
Business could really be "business at the speed of thought" well this time that of a machine, and for thought that can be a simple programmed decission well and machine can defanitely beat any carbon based lifeform.