Psycholinguistics

Scholars who study how words affect our minds and emotions are called psycholinguists, words often carry emotional meanings that extend beyond their dictionary definitions


"The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words."
— Philip K. Dick


"There is only one way under high heaven to get anybody to do anything. And that is by making the other person want to do it."
— Dale Carnegie

"When you hear the word ‘save,’ it is usually the beginning of an advertisement designed to make you spend money."
— René Pierre-Gosset

"Sticks and stones can break your bones, but words can make your blood boil."
— Cullen Hightower

"Words, like eye glasses, blur everything that they do not make more clear."
— Joseph Joubert

The sixteen words that really sell

benefit
guarantee
money
results

easy
health
new
safe

free
how to
now
save

fun
love
proven
you/your